In 1997, the first online florist specialising in home delivery launched its website !
In 1997, the Maublanc brothers launched the first ever website specialising in home flower delivery. With Aquarelle.com it became possible to order a bouquet online and send it anywhere in France.
What’s more, Aquarelle guaranteed that the bouquet delivered would match the bouquet ordered online.
The same concept was then developed in Belgium, with the Aquarelle.be website.